Crafting Compelling Experiences that Engage Audiences, Drive Action, and Bring Brand Stories to Life.
FEATURED WORK
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FEATURED WORK _
Starbucks
Brand Strategy
Brand Positioning
Collateral Design
Product Sourcing & Design
Copywriting
Photo Art Direction
Campaign Development
Services
While Starbucks is considered a preferred vendor for large, mainstream hotels, they find it difficult to gain market share in the luxury space. Luxury hotel patrons expect more from high-end hospitality. They need the comfort and consistency that Starbucks is known for, but with curated menus and exceptional services that only a five star hotel can provide.
Background
Kicking off the project with a deep-dive hotel audit, our team identified competitors, audience personas, current obstacles and potential opportunities. We learned about the unique need states of luxury patrons, and which touchpoints to integrate special offerings that would entice them to choose a Starbucks Luxury Hotel Partner over comparable accomodations.
Approach
We brought the Starbucks tone of voice up a notch, while staying true to its brand. This included creating a unique look and feel with a heightened sophistication through stunning photography, elegant typography and color palette, and custom-designed visual merchandise. The end result promises and truly unforgettable Starbucks experience like no other.
Solution
House Studio
Brand Discovery
Brand Architecture
Brand Identity
Brand Guidelines
Print Collateral
Photo Art Direction
Campaign Development
Environmental Design
Services
House is a full-service photography and video production company in Seattle, WA. Founded 10 years ago, the business has grown into a multifaceted production studio. With ambitious goals ahead, Founder Emily Goodnight asked us to help redefine and level up the House brand to better represent their creativity, customer service and expertise.
Background
Starting with an in-depth Brand Discovery, we uncovered a culture rooted in hospitality and an environment where creativity thrives. Using the discovery summary as a foundation for inspiration, our task was to craft a new branding system that reflects the casual, collaborative and personal experience of shooting at House.
Approach
We delivered a robust identity system that includes a hand-scripted wordmark, vibrant color palette, custom illustrations and patterning, bold typography and a casually, confident tone of voice. These elements paired with House-made photography and videos, provide the essential assets needed to produce dynamic, custom, layered brand experiences.
Solution
InBlumme
Brand Strategy
Brand Positioning
Brand Identity
Brand Guidelines
Packaging Design
Photo Art Direction
Copywriting
Campaign Development
Services
InBlumme came to us with a bold idea: to own the conversation around the benefits of hemp in skincare and set a new standard for CBD infused beauty products. Skincare is a saturated market, so discovering and targeting white space was crucial for success. InBlumme’s differentiator was clear– a steadfast commitment to transparency around their products’ what, how and where.
Background
With endless promises of better, younger skin from competitors, we wanted InBlumme to deliver a simpler, more honest narrative that communicates the time-tested benefits of hemp for your skin, your community and the planet. The overall vibe needed to connect with costumer’s needs, while also speaking their language.
Approach
Solution
The final identity system is vibrant and blooms with optimism and connectivity. Its simple execution of rich elements deliver a strong multi-channel presence that reflects the energy of the brand. With bold-colored Scandinavian inspired design, and aspirational, yet approachable tone of voice, InBlumme cultivates confidence in every woman–and in the products they put on their skin.
Filson
Cross-Team Collaboration
Seasonal Campaign Strategy
Full Catalog Pagination
Layout Design
Content Creation
Photography Art Direction
Press Management
Roles
In 2012, after years of declining sales and stagnate marketing, Filson was bought by a new company who’s mission was to bring this 120 year old brand back to life, while maintaining its solid reputation, quality products and heritage spirit.
Background
We were tasked with reinventing Filson’s most dependable sales tool, the iconic catalog. Through a complete renovation, we elevated content from stale, itemized products to superior, legendary goods. While refining everything from layout to photography style, our goal was to expand customer base, without sacrificing the tried and true loyalists.
Approach
The team from Bedrock Manufacturing tackled both big picture and small details, and authenticity of story, product and lifestyle was key. We built a standard of assets that could be threaded seamlessly throughout brand touchpoints–by embracing the future, while preserving the rich history of the past. The end result is a brand evolution as historic as the brand itself.